The Lipstick Effect: Will Consumers Still Splurge on Beauty in Tough Economic Times?
Posted by MAIR on Mar 11th 2025
The Dow, Nasdaq, and S&P 500 are all down, and the cost of living is soaring. When finances are tight, spending habits shift, but one surprising trend remains: people still indulge in small luxuries. This phenomenon, known as the Lipstick Effect, suggests that in uncertain times, consumers may cut back on big purchases but will still find comfort in affordable indulgences like beauty products.
What Is the Lipstick Effect?
Coined during the Great Depression, the Lipstick Effect describes how
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Is an Expensive Fragrance Always the Best? What You Need to Know
Posted by MAIR on Mar 4th 2025
In a recent episode of The Real Housewives of Beverly Hills, actress Jennifer Tilly hosted a "Caviar and Caftan" party, where she mentioned her preference for the most expensive caviar, assuming higher cost equates to better quality. This scenario mirrors a common misconception in the luxury fragrance world: the belief that a higher price tag guarantees superior quality and longevity.
Luxury Retailers and High-End Fragrances
Esteemed department stores like Saks Fifth Avenue and Bergdorf Goodman
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What It Means When a Woman Gifts a Man Perfume: A Fragrant Love Language
Posted by MAIR on Feb 24th 2025
Last week, we broke down what it means when a man gifts a woman perfume—but we can’t leave out the ladies! Fragrance is a deeply personal gift, and when a woman picks out a cologne for a man, it’s never by accident. Her choice of scent says a lot about how she sees him—and maybe even where she hopes things are going.
1. The Signature Scent Gift
If she buys him a cologne he already wears, she’s locked in. She adores his scent and wants to keep it that way. This is a
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