Smell is probably one of the most underestimated senses we have. Think about it, scent has the power to bring back memories, bring joy, but also warns us of danger. For example, in case of a fire or i…

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need…

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series…

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but bef…

Brick and Mortar versus E-commerce is a great debate today among business owners. The answer isn’t as simple as I’d like for it to be. They are both still very relevant and have a place in the re…

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not b…

In our opinion, for anything to be considered art it must prompt or stimulate emotion, thought and a reaction. When was the last time you smelled a perfume/cologne and wasn’t moved or affected by it…

Though we can't help you find your soulmate we can definitely help you attract your next romance for Fall with the power of scent. When you make your next trip to your favorite fragrance counter here'…

I had the pleasure of going to a church camp a few weeks ago with middle school students and it was a great change in perspective to see how much our world still needs love and the kindness of others…