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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …

Have you ever sprayed your favorite fragrance and noticed a faint metallic scent like copper, pennies, or iron instead of the soft floral or warm notes you expected? It can be surprising, even off-putting, but that sharp metallic trace isn’t a sign that your perfume has “gone bad.” It’s actually the result of chemistry, environment, and sometimes, even your skin itself. 1. The Science Behind Metallic Notes Many perfumes contain natural and synthetic molecules that can car …

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent. But familiarity isn’t innovation. So, is the fragrance industry still innovating, or …