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How Long Should Perfume Last? A Guide to Fragrance Longevity

How Long Should Perfume Last? A Guide to Fragrance Longevity

Posted by MAIR on Jan 16th 2025

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and how to make your scent last all day (or night).Breaking Down Perfume Types and LongevityPerfumes are categorized by the concentration of fragrance oils in the …
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The Secret to Long-Lasting Fragrance: Why You Should Spray Perfume on Your Ankles

The Secret to Long-Lasting Fragrance: Why You Should Spray Perfume on Your Ankles

Posted by MAIR on Jun 24th 2024

When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. Here's why you should consider adding your ankles to your perfume routine. 1. Enhanced Scent Longevity One of the primar …
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The Role of Coffee Beans in the Fragrance Industry

The Role of Coffee Beans in the Fragrance Industry

Posted by MAIR on May 20th 2024

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world of perfumes and discover the science behind this practice.Understanding Olfactory FatigueOlfactory fatigue, also known as olfactory adaptation, is a temporary …
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