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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …

Why Some People Spray Perfume on Clothes Instead of Skin Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes even days. If you’ve ever wondered why a scarf still carries a trace of your favorite fragrance weeks later, it’s all about the fa …

When you spray a perfume on your skin, the scent may smell completely different from how it did in the bottle or on someone else. One key reason for this is your skin’s pH balance. Understanding pH can help you find perfumes that not only smell amazing but also last longer. What is Skin pH? pH is a measure of how acidic or alkaline something is. The scale runs from 0 (most acidic) to 14 (most alkaline), with 7 being neutral. Healthy skin typically has a slightly acidic pH of around 4.5 to …