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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …

Photo Courtesy: Larisa ShorinaWe have all heard, " It's not what you wear, it's how you wear it". Fifty percent of that has to do with your attitude and how comfortable you are wearing what you're wearing. And the other 50% is all up to you (accessories, shoes, makeup etc.)Change it upInstead of wearing it straight off the rack and walking out the door, try rolling up the sleeves of your blouse, or long-sleeve dress. Feeling bold? When you wear a dress with an opening flip your necklace(s) …