Top 3 Reasons Why Perfumes Get Banned Mar 18th 2024 Our sense of smell is undeniably powerful, intricately intertwined with our memories and emotions. Perfumes, with their enchanting fragrances, have the remarkable ability to evoke these sensory experi… Read more
The Art of Perfume Packaging and Its Effect on Consumers Mar 11th 2024 The fragrance experience doesn't start with the way it smells but with the way it looks. In other words, it's a sensorial experience that begins the moment you lay eyes on its packaging. The artistry… Read more
Your Fragrance Questions Answered by MAIR's Founder Feb 27th 2024 As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for… Read more
Does Perfume Expire? Feb 21st 2024 Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths… Read more
Fragrance Industry Trends: Hair Fragrances Feb 13th 2024 A new trend has emerged in the world of fragrance and beauty; hair fragrance. These unique products offer a fresh take on traditional perfumes, specifically designed to infuse your locks with a light… Read more
Is Perfume Age Appropriate for Teenagers? Feb 5th 2024 For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne… Read more
3 Fragrance Technologies You Didn't Know Existed Jan 31st 2024 The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the… Read more
What Niche Fragrances Are and Their Growing Popularity Jan 24th 2024 Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly… Read more
Can Consumers Still Trust Beauty Influencers in the Era of Deinfluencing? Jan 22nd 2024 The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audi… Read more