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Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, also known as agarwood, is a dark, resinous wood that forms when the Aquilaria tree becomes infected with a particular mold. As a defense mechanism, the tree produces this fragrant res …

Recently, the phrase "old lady scent" has been trending on Reddit, sparking conversations about what truly makes a fragrance fall into this category. This has us wondering not only about the defining characteristics of these scents but also about how they make older women feel. Are they nostalgic reminders of their youth, or do they carry connotations that some might find unflattering? In this blog, we’ll explore the concept of old lady scents, delve into the types of fragrances that fit this de …

As we become increasingly aware of environmental pollutants, a recent discovery has raised new concerns—scientists have found microplastics in brain tissue, just above the nose. While microplastics have already made headlines for their presence in oceans and our food, this new finding could have a more personal and surprising effect: a potential impact on our sense of smell.As a fragrance enthusiast, you probably treasure the joy that comes from experiencing different scents. But what happe …