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There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing the boundaries of what we wear as scent. The Psychology of Gourmand ScentsGourmands tap into the limbic system, the part …

Why Matcha Perfume Is the Breakout Fragrance Trend of 2025 Matcha has made its way from lattes to luxury fragrance. Once known only as a café favorite, this powdered green tea is now being celebrated as one of the most modern and desirable notes in perfumery. Its soft complexity is winning over fragrance lovers who want something more grounded, more personal, and less expected. Why Matcha Is Gaining Popularity in Perfume Fragrance brands are moving away from overpowering blends and leanin …