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There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing the boundaries of what we wear as scent. The Psychology of Gourmand ScentsGourmands tap into the limbic system, the part …

The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based Perfumes According to BeautyMatter, major brands are experimenting with water-based formulas, touting th …

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and how to make your scent last all day (or night).Breaking Down Perfume Types and LongevityPerfumes are categorized by the concentration of fragrance oils in the …