Are Water-Based Perfumes the Future or Just a Fading Trend?
Posted by MAIR on Feb 18th 2025
The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty?
The Rise of Water-Based Perfumes
According to BeautyMatter, major brands are experimenting with water-based formulas, touting th
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