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The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based Perfumes According to BeautyMatter, major brands are experimenting with water-based formulas, touting th …

Thought we'd piggy back off our last blog about gourmand fragrances and stay in the topic of styles of perfume. Choosing a fragrance is more than just finding a scent you love; it’s also about how long that fragrance will last throughout the day. Whether you’re heading to work, a social event, or a special occasion, understanding the longevity of different types of perfumes can help you make the best choice. In this blog, we’ll explore which fragrance categories tend to last the longes …