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Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. If you’ve ever shopped for a fragrance at any point in time chances are you’ve seen these classifications listed on your bottle. Some are more common than others …

Don’t let me fool you, it’s extremely difficult to create, manufacture, sell and get other people excited about your product. What makes it easier? Instinct and the people you surround yourself with. I made a promise to myself before stepping out to create MAIR; I told myself I would design and create my perfume line as if it were already a brand that could rival Dior, Prada & Burberry. But I didn’t stop there, I also had to work with the best. Which to me meant finding a chemist that alread …

I'm sure you all have heard this one before, but what if I told you you could? Sadly, not with cake, but with your perfume! Want a fragrance that is soft, but also lasts long? You can! Want a fragrance that is strong, but doesn't overwhelm you and the people around you? You can! Want this in one bottle? Here it is!Perfumery is a percentage war. In creating Remember When, Master Perfumer Frederick Cohen and I worked to satisfy people who love their scents soft and people who love their scents str …