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Thought we'd piggy back off our last blog about gourmand fragrances and stay in the topic of styles of perfume. Choosing a fragrance is more than just finding a scent you love; it’s also about how long that fragrance will last throughout the day. Whether you’re heading to work, a social event, or a special occasion, understanding the longevity of different types of perfumes can help you make the best choice. In this blog, we’ll explore which fragrance categories tend to last the longes …

Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. If you’ve ever shopped for a fragrance at any point in time chances are you’ve seen these classifications listed on your bottle. Some are more common than others …

Don’t let me fool you, it’s extremely difficult to create, manufacture, sell and get other people excited about your product. What makes it easier? Instinct and the people you surround yourself with. I made a promise to myself before stepping out to create MAIR; I told myself I would design and create my perfume line as if it were already a brand that could rival Dior, Prada & Burberry. But I didn’t stop there, I also had to work with the best. Which to me meant finding a chemist that alread …