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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …

Layering fragrances is more than a trend. It is a way to create a scent that is unmistakably yours while enhancing longevity and projection. Whether you are mixing two perfumes from your collection or pairing a body cream with a fine fragrance, the right approach ensures every note shines. Prep Your Skin for Long-Lasting Results Hydration is the foundation of great layering. Apply an unscented or lightly scented moisturizer to clean skin before you begin. Fragrance clings to moisturized skin and …

When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. Here's why you should consider adding your ankles to your perfume routine. 1. Enhanced Scent Longevity One of the primar …