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Are Fragrance Elixirs Marketing Hype or the Future to Long-lasting Scents?

Are Fragrance Elixirs Marketing Hype or the Future to Long-lasting Scents?

Posted by MAIR on Sep 24th 2025

Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the skin, and is it truly worth the investment—or just clever marketing? What Is a Fragrance Elixir? A fragrance elixir i …
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How to Properly Layer Your Fragrances for the Best Results

How to Properly Layer Your Fragrances for the Best Results

Posted by MAIR on Sep 23rd 2025

Layering fragrances is more than a trend. It is a way to create a scent that is unmistakably yours while enhancing longevity and projection. Whether you are mixing two perfumes from your collection or pairing a body cream with a fine fragrance, the right approach ensures every note shines. Prep Your Skin for Long-Lasting Results Hydration is the foundation of great layering. Apply an unscented or lightly scented moisturizer to clean skin before you begin. Fragrance clings to moisturized skin and …
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From Designer to Niche: How to Expand Your Fragrance Collection with Artisanal Scents

From Designer to Niche: How to Expand Your Fragrance Collection with Artisanal Scents

Posted by MAIR on Jan 31st 2025

If you’ve only worn mass-market designer, department store, or celebrity perfumes, adding a niche fragrance to your collection can open up an entirely new world of scent. Niche perfumes aren’t about replacing what you love—they’re about expanding your options, introducing new ingredients, and experiencing fragrances crafted with artistry and depth. Let’s explore how niche perfumes differ across countries and how you can seamlessly include them in your lineup.Why Add Niche Perfumes to Your Collec …
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