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Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the skin, and is it truly worth the investment—or just clever marketing? What Is a Fragrance Elixir? A fragrance elixir i …

Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin? The short answer is yes; your diet doesn’t just affect your health and energy. It also influences your skin’s chemistry, which in turn affects how fragrance develops thro …

There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …