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There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …

Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started the moment my car pulled in, it was all about FGI giving recognition. I didn’t feel out of place at all. Even the snafus—like someone sitting in my seat—we …

Introducing Acqua Di Lusso: A Fragrance Inspired by Italy’s Timeless BeautyThere are certain moments in life that leave a lasting impression, shaping both memories and creative inspiration. For me, that moment came during my first trip to Europe, specifically Milan, Italy. Walking through the historic streets and standing in awe of the Duomo, I knew this city would influence my next fragrance.The Elegance of Milan and Its InspirationMilan is a city where the past and present meet seamlessly. The …