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Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the skin, and is it truly worth the investment—or just clever marketing? What Is a Fragrance Elixir? A fragrance elixir i …

The fragrance industry has long been rooted in tradition, with master perfumers crafting scents based on intuition, artistry, and years of expertise. But as technology continues to evolve, artificial intelligence (AI) is making its way into perfumery, offering a new and personalized way for consumers to experience scent. The question remains: is AI transforming the way we buy fragrance, or is it simply another tool in an industry known for innovation? The Intersection of AI and Perfumery AI-driv …