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For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent. But familiarity isn’t innovation. So, is the fragrance industry still innovating, or …

The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you discover a scent you actually love and not one you simply said yes to under pressure. Before You Step Up to the Counter Start by doing some light homework. Have an idea …

The retail industry is undergoing a massive transformation. Major chains like Forever 21 have filed for bankruptcy (again), Joann Fabrics is on the chopping block, and Hudson’s Bay is shutting down all stores in Canada. With these retail giants struggling, the question arises—what does this mean for independent brands and the future of brick-and-mortar retail? Why Are Big Retailers Struggling? The decline of department stores and major chains isn't a new story, but it’s acceler …