null Skip to main content
Sidebar Sidebar Sidebar
Skinification of Perfume and What It Means for the Future of Fragrance

Skinification of Perfume and What It Means for the Future of Fragrance

Posted by MAIR on Jul 28th 2025

“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …
View Details
How to Navigate the Fragrance Department Like a Pro

How to Navigate the Fragrance Department Like a Pro

Posted by MAIR on Jun 2nd 2025

The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you discover a scent you actually love and not one you simply said yes to under pressure. Before You Step Up to the Counter Start by doing some light homework. Have an idea …
View Details
Review Your Cart Close Close
Your cart is empty

Recently viewed

Recently Viewed Recently Viewed
Social Media Social Media
Top Top