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“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …

The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you discover a scent you actually love and not one you simply said yes to under pressure. Before You Step Up to the Counter Start by doing some light homework. Have an idea …