Skinification of Perfume and What It Means for the Future of Fragrance
Posted by MAIR on Jul 28th 2025
“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand.
In this post, we’ll break down what skinification of perfume really is, why it matters, and how
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