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The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you discover a scent you actually love and not one you simply said yes to under pressure. Before You Step Up to the Counter Start by doing some light homework. Have an idea …

In recent years, the fragrance world has experienced a surge in niche brands that challenge the traditional rules of perfumery. One of the most notable shifts is the move away from labeling scents as "for men" or "for women." Instead, many niche perfume houses categorize their fragrances by scent families or notes, encouraging customers to explore freely without the confines of gender labels. While this trend aligns with the growing demand for individuality and self-expression, it raises an impo …