As Big Chains Struggle, Are Indie Boutiques on the Rise?
Posted by MAIR on Mar 19th 2025
The retail industry is undergoing a massive transformation. Major chains like Forever 21 have filed for bankruptcy (again), Joann Fabrics is on the chopping block, and Hudson’s Bay is shutting down all stores in Canada. With these retail giants struggling, the question arises—what does this mean for independent brands and the future of brick-and-mortar retail?
Why Are Big Retailers Struggling?
The decline of department stores and major chains isn't a new story, but it’s acceler
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What Makes a Master Perfumer? A Deep Dive Into Craftsmanship
Posted by Mair on Nov 20th 2024
The title "Master Perfumer" is an honor reserved for the visionaries who transform raw ingredients into timeless scents. Attaining this status is a journey of dedication, skill, and creativity. These experts redefine the art of perfumery, blending the perfect balance of science and imagination. Let’s explore the process of becoming a master perfumer and celebrate three icons who have shaped the fragrance industry: Olivier Cresp, Alberto Morillas, and Francis Kurkdjian.What Does It Take to Become
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