As Big Chains Struggle, Are Indie Boutiques on the Rise?
Posted by MAIR on Mar 19th 2025
The retail industry is undergoing a massive transformation. Major chains like Forever 21 have filed for bankruptcy (again), Joann Fabrics is on the chopping block, and Hudson’s Bay is shutting down all stores in Canada. With these retail giants struggling, the question arises—what does this mean for independent brands and the future of brick-and-mortar retail?
Why Are Big Retailers Struggling?
The decline of department stores and major chains isn't a new story, but it’s acceler
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The Lipstick Effect: Will Consumers Still Splurge on Beauty in Tough Economic Times?
Posted by MAIR on Mar 11th 2025
The Dow, Nasdaq, and S&P 500 are all down, and the cost of living is soaring. When finances are tight, spending habits shift, but one surprising trend remains: people still indulge in small luxuries. This phenomenon, known as the Lipstick Effect, suggests that in uncertain times, consumers may cut back on big purchases but will still find comfort in affordable indulgences like beauty products.
What Is the Lipstick Effect?
Coined during the Great Depression, the Lipstick Effect describes how
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