Blog

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent. But familiarity isn’t innovation. So, is the fragrance industry still innovating, or …

At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting is no longer just for archivists or hardcore enthusiasts. It’s becoming a mainstream curiosity, with perfume lovers increasingly turning to the past to find scent profiles that feel r …

Recently, the phrase "old lady scent" has been trending on Reddit, sparking conversations about what truly makes a fragrance fall into this category. This has us wondering not only about the defining characteristics of these scents but also about how they make older women feel. Are they nostalgic reminders of their youth, or do they carry connotations that some might find unflattering? In this blog, we’ll explore the concept of old lady scents, delve into the types of fragrances that fit this de …