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The Rise of Vintage Perfume

The Rise of Vintage Perfume

Posted by MAIR on May 20th 2025

At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting is no longer just for archivists or hardcore enthusiasts. It’s becoming a mainstream curiosity, with perfume lovers increasingly turning to the past to find scent profiles that feel r …
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What is an Old Lady Scent?

What is an Old Lady Scent?

Posted by MAIR on Oct 2nd 2024

Recently, the phrase "old lady scent" has been trending on Reddit, sparking conversations about what truly makes a fragrance fall into this category. This has us wondering not only about the defining characteristics of these scents but also about how they make older women feel. Are they nostalgic reminders of their youth, or do they carry connotations that some might find unflattering? In this blog, we’ll explore the concept of old lady scents, delve into the types of fragrances that fit this de …
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The Allure of Gourmand Fragrances Explained

The Allure of Gourmand Fragrances Explained

Posted by MAIR on May 28th 2024

 A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?  What are Gourmand Fragrances? Gourmand fragrances, offer a sensorial journey that mirrors the experience of indulging in delectable treats. Unli …
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