The Most Loved Perfume Notes Right Now and Why They Work So Well
Posted by MAIR on Jul 10th 2025
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id
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What 2025’s Data Really Says About the Future of Beauty and Fragrance Industries
Posted by Mair Emenogu on May 27th 2025
The numbers projected for the fragrance and beauty industry in 2025 were bold. The fragrance market alone was expected to hit $62.11 billion with a 3.31 percent annual growth rate. While optimism shaped the outlook, Q1 results are telling a more nuanced story.
Here’s what the data and the culture behind it are actually saying.
Personalization Is Still Powering the Industry, But It’s Getting OverwhelmedConsumers still crave personalization, but with saturation at an all-time high, eve
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The Rise of Vintage Perfume
Posted by MAIR on May 20th 2025
At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting is no longer just for archivists or hardcore enthusiasts. It’s becoming a mainstream curiosity, with perfume lovers increasingly turning to the past to find scent profiles that feel r
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