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At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting is no longer just for archivists or hardcore enthusiasts. It’s becoming a mainstream curiosity, with perfume lovers increasingly turning to the past to find scent profiles that feel r …

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So Well Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi …

The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based Perfumes According to BeautyMatter, major brands are experimenting with water-based formulas, touting th …