Blog

The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based Perfumes According to BeautyMatter, major brands are experimenting with water-based formulas, touting th …

Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/ Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/ Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/ Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/ Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/ Brianna Arps – Moodeaux: https://moodeaux.com/ Keta Burke-Williams – Ourside: https://www.ourside.nyc/ Nyakio Gr …

Introducing Acqua Di Lusso: A Fragrance Inspired by Italy’s Timeless BeautyThere are certain moments in life that leave a lasting impression, shaping both memories and creative inspiration. For me, that moment came during my first trip to Europe, specifically Milan, Italy. Walking through the historic streets and standing in awe of the Duomo, I knew this city would influence my next fragrance.The Elegance of Milan and Its InspirationMilan is a city where the past and present meet seamlessly. The …