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What 2025’s Data Really Says About the Future of Beauty and Fragrance Industries

What 2025’s Data Really Says About the Future of Beauty and Fragrance Industries

Posted by Mair Emenogu on May 27th 2025

The numbers projected for the fragrance and beauty industry in 2025 were bold. The fragrance market alone was expected to hit $62.11 billion with a 3.31 percent annual growth rate. While optimism shaped the outlook, Q1 results are telling a more nuanced story. Here’s what the data and the culture behind it are actually saying. Personalization Is Still Powering the Industry, But It’s Getting OverwhelmedConsumers still crave personalization, but with saturation at an all-time high, eve …
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The Rise of Vintage Perfume

The Rise of Vintage Perfume

Posted by MAIR on May 20th 2025

At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting is no longer just for archivists or hardcore enthusiasts. It’s becoming a mainstream curiosity, with perfume lovers increasingly turning to the past to find scent profiles that feel r …
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Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?

Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?

Posted by MAIR on Apr 15th 2025

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So Well Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi …
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