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The Most Loved Perfume Notes Right Now and Why They Work So Well

The Most Loved Perfume Notes Right Now and Why They Work So Well

Posted by MAIR on Jul 10th 2025

The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id …
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Celebrating Black Perfumers: The Art, Innovation, and Legacy They Bring to Fragrance

Celebrating Black Perfumers: The Art, Innovation, and Legacy They Bring to Fragrance

Posted by MAIR on Feb 7th 2025

Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/ Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/ Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/ Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/ Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/ Brianna Arps – Moodeaux: https://moodeaux.com/ Keta Burke-Williams – Ourside: https://www.ourside.nyc/ Nyakio Gr …
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The Rise of Oud And How It Took Over the Fragrance World

The Rise of Oud And How It Took Over the Fragrance World

Posted by MAIR on Oct 18th 2024

Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, also known as agarwood, is a dark, resinous wood that forms when the Aquilaria tree becomes infected with a particular mold. As a defense mechanism, the tree produces this fragrant res …
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