The Most Loved Perfume Notes Right Now and Why They Work So Well
Posted by MAIR on Jul 10th 2025
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id
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The Fragrance Industry's "Made-Up" Scents and How They Became Iconic
Posted by Mair on Nov 14th 2024
The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned names that evoke a sense of luxury, warmth, or freshness, even though the substances themselves may not have any natural scent at all.In this blog, we’
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What Makes a Perfume a Luxury Fragrance? The Evolving Definition of Luxury
Posted by MAIR on Aug 27th 2024
When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury fragrances. What makes a perfume a luxury fragrance, and how has that definition changed over time?The Classic Definition of a Luxury FragranceTraditionally, a luxury fragrance has been defined b
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