Blog

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So Well Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi …

When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury fragrances. What makes a perfume a luxury fragrance, and how has that definition changed over time?The Classic Definition of a Luxury FragranceTraditionally, a luxury fragrance has been defined b …