Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?
Posted by MAIR on Apr 15th 2025
For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing?
Why Zodiac Marketing Works So Well
Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi
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Celebrating Black Perfumers: The Art, Innovation, and Legacy They Bring to Fragrance
Posted by MAIR on Feb 7th 2025
Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/
Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/
Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/
Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/
Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/
Brianna Arps – Moodeaux: https://moodeaux.com/
Keta Burke-Williams – Ourside: https://www.ourside.nyc/
Nyakio Gr
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