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The State of Sustainability in the Fragrance Industry

The State of Sustainability in the Fragrance Industry

Posted by MAIR on Jun 13th 2024

It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of the most critical aspects of sustainability in the fragrance industr …
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The Allure of Gourmand Fragrances Explained

The Allure of Gourmand Fragrances Explained

Posted by MAIR on May 28th 2024

 A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?  What are Gourmand Fragrances? Gourmand fragrances, offer a sensorial journey that mirrors the experience of indulging in delectable treats. Unli …
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The Role of Coffee Beans in the Fragrance Industry

The Role of Coffee Beans in the Fragrance Industry

Posted by MAIR on May 20th 2024

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world of perfumes and discover the science behind this practice.Understanding Olfactory FatigueOlfactory fatigue, also known as olfactory adaptation, is a temporary …
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