The Fragrance Industry's "Made-Up" Scents and How They Became Iconic
Posted by Mair on Nov 14th 2024
The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned names that evoke a sense of luxury, warmth, or freshness, even though the substances themselves may not have any natural scent at all.In this blog, we’
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The State of Sustainability in the Fragrance Industry
Posted by MAIR on Jun 13th 2024
It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of the most critical aspects of sustainability in the fragrance industr
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The Allure of Gourmand Fragrances Explained
Posted by MAIR on May 28th 2024
A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?
What are Gourmand Fragrances? Gourmand fragrances, offer a sensorial journey that mirrors the experience of indulging in delectable treats. Unli
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