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Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, also known as agarwood, is a dark, resinous wood that forms when the Aquilaria tree becomes infected with a particular mold. As a defense mechanism, the tree produces this fragrant res …