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The numbers projected for the fragrance and beauty industry in 2025 were bold. The fragrance market alone was expected to hit $62.11 billion with a 3.31 percent annual growth rate. While optimism shaped the outlook, Q1 results are telling a more nuanced story. Here’s what the data and the culture behind it are actually saying. Personalization Is Still Powering the Industry, But It’s Getting OverwhelmedConsumers still crave personalization, but with saturation at an all-time high, eve …