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Our senses are the gateways to experiencing the world around us. Our sense of smell is often overlooked but is the most powerful out of the five. From triggering memories to influencing emotions, scent has a profound impact on our lives that extends far beyond what meets the nose. 1. Evolutionary Significance: Scent played a pivotal role in the survival of early humans, alerting them to potential dangers and guiding them toward sources of food. Our olfactory system is deeply connected to o …

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most commonly asked questions.  Now, I'm excited to revisit that tradition and share insights with you all. Scents possess a unique power—they can evoke emoti …

Have you ever applied a phenomenal fragrance in the morning, only to find it has faded away by midday? Achieving a long-lasting fragrance experience is a common desire for perfume enthusiasts. Fortunately, there are tricks to make your scent linger longer on your skin. Additionally, when purchasing a fragrance, it's essential to choose one that will withstand the test of time. Let's explore simple ways for making your fragrance last longer and provide you with a set of questions to ask at the be …