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As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most commonly asked questions.  Now, I'm excited to revisit that tradition and share insights with you all. Scents possess a unique power—they can evoke emoti …

Selecting a signature fragrance is a personal journey that goes beyond merely finding a scent; it's about discovering a fragrant expression of your unique identity. I'll admit, it's a lot easier to;buy a fragrance for a friend than yourself especially if you're committed to leaving the store with only one bottle of perfume. In this guide, I'll show you how to navigate the aromatic landscape to help you choose a signature fragrance that resonates with your style, personality, and individuali …