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How Long Should Perfume Last? A Guide to Fragrance Longevity

How Long Should Perfume Last? A Guide to Fragrance Longevity

Posted by MAIR on Jan 16th 2025

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and how to make your scent last all day (or night).Breaking Down Perfume Types and LongevityPerfumes are categorized by the concentration of fragrance oils in the …
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Iconic Fragrances: How a Perfume Becomes a Bestseller

Iconic Fragrances: How a Perfume Becomes a Bestseller

Posted by MAIR on Nov 6th 2023

Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey of a fragrance from concept to sensation, and the key players who influence its success.1. The Perfumer's Artistry:A fragrance begins with the nose of a talented perfumer. These m …
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Developing a Fragrance Wardrobe: How to Pick a Fragrance When the Season Changes

Developing a Fragrance Wardrobe: How to Pick a Fragrance When the Season Changes

Posted by MAIR on Nov 2nd 2023

As the seasons change, so do our fashion choices, and our fragrance wardrobe should follow suit. Just as you wouldn't wear a heavy winter coat in the scorching summer heat, you shouldn't be wearing the same fragrance year-round. To help you curate a well-rounded fragrance wardrobe, we've created this guide on how to select the perfect scent for every season. Understanding Seasonal Fragrance Trends:Before you start building your fragrance wardrobe, it's essential to grasp the seasonal fragrance …
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