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Why Matcha Perfume Is the Breakout Fragrance Trend of 2025 Matcha has made its way from lattes to luxury fragrance. Once known only as a café favorite, this powdered green tea is now being celebrated as one of the most modern and desirable notes in perfumery. Its soft complexity is winning over fragrance lovers who want something more grounded, more personal, and less expected. Why Matcha Is Gaining Popularity in Perfume Fragrance brands are moving away from overpowering blends and leanin …