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The term “fragrance-free” sounds straightforward, but it’s not always what it seems. You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. But “fragrance-free” doesn’t always mean the product contains no scent at all. In reality, it often means that no artificial fragrance or added perfume has been included. Yet many “fragra …

Grasse, the perfume capital of the world, owes much of its legacy not to corporations or factories, but to families, generations of cultivators who have tended their flower fields with devotion and skill. In this chapter of The Families Behind the Fields, we turn our attention to the jasmine growers whose blossoms have defined French perfumery for centuries. The Founding Families of Fragrance The jasmine fields of Grasse have long been family-run, with names like Mul, Roustan, and Biancalana's d …

With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …