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If you’ve spent any time on TikTok recently, you’ve probably seen creators spritzing multiple perfumes to “create their own scent.” This trend, known as fragrance layering is taking over #PerfumeTok, and it’s one of the most exciting evolutions in personal fragrance. We’ve covered this viral PerfumeTok tag before. But there’s a new twist, people aren’t just showing off their favorite perfumes, they’re becoming their own perfumers. Why Layerin …

“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …

From Flower to Flacon and How Grasse’s Blooms Become the World’s Finest Perfumes The hills of Grasse are rich with history and even richer with scent. But the magic of this perfume capital isn’t just in the flowers that bloom there. It’s in the craftsmanship that transforms petals into perfume, distilling fleeting florals into wearable memory. Today, we complete our Grasse series by exploring the journey from bloom to bottle. You’ll understand what makes this region …