Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?
Posted by MAIR on Apr 15th 2025
For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing?
Why Zodiac Marketing Works So Well
Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi
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You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted
Posted by MAIR on Apr 8th 2025
Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance.
Here are five common myths about testing perfume—and the truth that will elevate your scent game.
1. Myth: Coffee beans cleanse your scent palate
Coffee beans are often handed out at pe
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How Lawsuits Have Shaped—and Shaken—the Beauty Industry
Posted by MAIR on Apr 4th 2025
Why Indie and Fragrance Brands Should Pay Attention
The beauty industry might look like it's all shimmer and shine, but behind the scenes, legal battles have taken down even the most iconic names. From ingredient controversies to misleading claims, lawsuits have reshaped the landscape—and for indie and fragrance brands, they offer important lessons.
Take Avon and Ben Nye, for example. These long-standing companies filed for bankruptcy in response to hundreds of lawsuits claiming their
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