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Why Some People Spray Perfume on Clothes Instead of Skin Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes even days. If you’ve ever wondered why a scarf still carries a trace of your favorite fragrance weeks later, it’s all about the fa …