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For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne an age-appropriate option? We seem to think so and here's why and some alternatives for your teens. What The Conversation is Really About  Perfume, or scent is such a noncontroversial topic. But parents have voiced otherwise. It's not that parents don't want their teenagers to smell good …

The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the traditional methods of extracting scents and creating perfumes, a new era of fragrance technologies has emerged. Here are three fascinating fragrance technologies you might not be aware of. Olfactory Virtual Reality (OVR): Imagine being transported to a different world not just visually b …

Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by independent perfumers or smaller houses. Unlike their mainstream counterparts found in popular outlets like Sephora or Ulta, …