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“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …

From Flower to Flacon and How Grasse’s Blooms Become the World’s Finest Perfumes The hills of Grasse are rich with history and even richer with scent. But the magic of this perfume capital isn’t just in the flowers that bloom there. It’s in the craftsmanship that transforms petals into perfume, distilling fleeting florals into wearable memory. Today, we complete our Grasse series by exploring the journey from bloom to bottle. You’ll understand what makes this region …

If you’ve ever imagined fields of lavender swaying under the Provençal sun, chances are you were picturing Grasse. While rose and jasmine are still pillars of the region’s perfumed identity, lavender has largely faded from its agricultural foreground. But it wasn’t always that way. For decades, lavender thrived in the Grasse hills, cultivated by small multi-generational families who supplied distilleries and luxury houses with fragrant oil. Among them were the  …