You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted
Posted by MAIR on Apr 8th 2025
Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance.
Here are five common myths about testing perfume—and the truth that will elevate your scent game.
1. Myth: Coffee beans cleanse your scent palate
Coffee beans are often handed out at pe
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Why Do You Go Nose Numb After Smelling Perfumes?
Posted by MAIR on Dec 9th 2024
Have you ever been excited to test out a few perfumes, only to find that by the third or fourth scent, you can’t smell anything clearly anymore? This common phenomenon is known as “olfactory fatigue” or “nose blindness.” It happens when your sense of smell becomes overwhelmed and temporarily desensitized, making it harder to differentiate new fragrances.Our olfactory system is designed to adapt to continuous stimuli. Think about how you stop noticing the smell of your own perfume after a few hou
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The Role of Coffee Beans in the Fragrance Industry
Posted by MAIR on May 20th 2024
When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world of perfumes and discover the science behind this practice.Understanding Olfactory FatigueOlfactory fatigue, also known as olfactory adaptation, is a temporary
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