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You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted

You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted

Posted by MAIR on Apr 8th 2025

Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance. Here are five common myths about testing perfume—and the truth that will elevate your scent game. 1. Myth: Coffee beans cleanse your scent palate Coffee beans are often handed out at pe …
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The Role of Coffee Beans in the Fragrance Industry

The Role of Coffee Beans in the Fragrance Industry

Posted by MAIR on May 20th 2024

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world of perfumes and discover the science behind this practice.Understanding Olfactory FatigueOlfactory fatigue, also known as olfactory adaptation, is a temporary …
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A Guide To Navigating Authentic Designer Fragrances From Dupes

A Guide To Navigating Authentic Designer Fragrances From Dupes

Posted by MAIR on Nov 14th 2023

We've all experienced falling in love with a fragrance at the perfume counter and had the thought can I get this cheaper at the discount store? But how do you know if you're snagging a deal or falling into the dupe trap? In this blog, we're breaking down the basics to help you confidently discern between the real deal and a clever imitation. When considering stores that openly sell fragrance dupes, it's essential to be aware of the trade-offs involved. While these sellers may provide a more …
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