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Here’s Why You Should Stop.Your bathroom may seem like the most convenient place to keep your perfume—easy to grab after a shower or before heading out. But did you know that storing your perfume there could be ruining its quality? If you're guilty of this habit, it's time to rethink where you store your beloved scents. Here’s everything you need to know about why the bathroom is a no-go zone for perfume storage and where to keep it instead.Why Storing Perfume in the Bathroom is a Bad Idea1. Hum …

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and how to make your scent last all day (or night).Breaking Down Perfume Types and LongevityPerfumes are categorized by the concentration of fragrance oils in the …

As the new year unfolds, it’s time to sniff out the fragrance trends we think are set to dominate 2025. From bold experiments to nostalgic throwbacks, this year promises to be as dynamic as ever for scent lovers. Whether you’re a seasoned fragrance aficionado or just dipping your toes into the perfume world, here’s what to watch out for in the year ahead.1. Floral Powerhouses for AllFlorals are stepping out of their traditional roles and taking center stage in unexpected ways. Think rose paired …