Chanel No. 5 And Its Evolution Over Time
Posted by MAIR on Dec 11th 2023
Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and are relevant to mainstream and niche fragrances like
MAIR, Heretic, and Xerjoff.
Chanel No. 5: The Composition:
Launched in 1921 by Coco C
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Iconic Fragrances: How a Perfume Becomes a Bestseller
Posted by MAIR on Nov 6th 2023
Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey of a fragrance from concept to sensation, and the key players who influence its success.1. The Perfumer's Artistry:A fragrance begins with the nose of a talented perfumer. These m
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