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The Mount Rushmore of Perfume: The Four Best Fragrances Every Woman Should Own

The Mount Rushmore of Perfume: The Four Best Fragrances Every Woman Should Own

Posted by MAIR on Dec 2nd 2024

When building a fragrance collection, some perfumes rise above trends to become timeless icons. These legendary scents have defined generations and continue to captivate women across the globe. Here are the top four fragrances that belong on the Mount Rushmore of Perfume—essentials for any scent wardrobe.Chanel No. 5 – The Definition of TimelessWhy It’s Iconic:Launched in 1921, Chanel No. 5 is a pioneer in modern perfumery. Its revolutionary use of aldehydes combined with floral notes like …
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The Influence of Aldehydes in Perfumery

The Influence of Aldehydes in Perfumery

Posted by MAIR on Dec 16th 2023

In our last blog, we shared information about Chanel No. 5 and its evolution over time. Part of what made this iconic fragrance an all-time bestseller is its unique departure from a single-note scent structure to the incorporation of aldehydes.What are Aldehydes?Aldehydes are a class of organic compounds characterized by a distinct molecular structure. These compounds, often derived from natural sources or created synthetically, contribute a sparkling, effervescent quality to fragrances. In perf …
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Chanel No. 5 And Its Evolution Over Time

Chanel No. 5 And Its Evolution Over Time

Posted by MAIR on Dec 11th 2023

Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and are relevant to mainstream and niche fragrances like  MAIR, Heretic, and Xerjoff.  Chanel No. 5: The Composition: Launched in 1921 by Coco C …
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