Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?
Posted by MAIR on Apr 15th 2025
For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing?
Why Zodiac Marketing Works So Well
Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi
…
Iconic Fragrances: How a Perfume Becomes a Bestseller
Posted by MAIR on Nov 6th 2023
Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey of a fragrance from concept to sensation, and the key players who influence its success.1. The Perfumer's Artistry:A fragrance begins with the nose of a talented perfumer. These m
…