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While the idea of your product being featured in a major TV show or film sounds like a marketing dream, the reality can be complicated—especially when it happens without your knowledge or approval. Sometimes, it boosts visibility in ways you couldn’t plan for. Other times, it creates controversy, confusion, or even reputational damage. Take Sex and the City’s revival And Just Like That…, where Peloton was blindsided by an unexpected plot twist that linked their product t …

Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started the moment my car pulled in, it was all about FGI giving recognition. I didn’t feel out of place at all. Even the snafus—like someone sitting in my seat—we …

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So Well Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi …