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The Fragrance Industry's "Made-Up" Scents and How They Became Iconic

The Fragrance Industry's "Made-Up" Scents and How They Became Iconic

Posted by Mair on Nov 14th 2024

The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned names that evoke a sense of luxury, warmth, or freshness, even though the substances themselves may not have any natural scent at all.In this blog, we’ …
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Iconic Fragrances: How a Perfume Becomes a Bestseller

Iconic Fragrances: How a Perfume Becomes a Bestseller

Posted by MAIR on Nov 6th 2023

Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey of a fragrance from concept to sensation, and the key players who influence its success.1. The Perfumer's Artistry:A fragrance begins with the nose of a talented perfumer. These m …
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