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​Why Do You Go Nose Numb After Smelling Perfumes?

​Why Do You Go Nose Numb After Smelling Perfumes?

Posted by MAIR on Dec 9th 2024

Have you ever been excited to test out a few perfumes, only to find that by the third or fourth scent, you can’t smell anything clearly anymore? This common phenomenon is known as “olfactory fatigue” or “nose blindness.” It happens when your sense of smell becomes overwhelmed and temporarily desensitized, making it harder to differentiate new fragrances.Our olfactory system is designed to adapt to continuous stimuli. Think about how you stop noticing the smell of your own perfume after a few hou …
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The Role of Coffee Beans in the Fragrance Industry

The Role of Coffee Beans in the Fragrance Industry

Posted by MAIR on May 20th 2024

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world of perfumes and discover the science behind this practice.Understanding Olfactory FatigueOlfactory fatigue, also known as olfactory adaptation, is a temporary …
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