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Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, also known as agarwood, is a dark, resinous wood that forms when the Aquilaria tree becomes infected with a particular mold. As a defense mechanism, the tree produces this fragrant res …

Last month I started a series where I shared 3 of my favorite brands by owners I thought were crushing it in their respective fields and made a promise to continue this series every month to the end of 2021. This month I want to shed light on brands that have been around for some time with diverse product lines, you’re bound to love something from each of them.FootnannyI remember years ago seeing, Gloria Williams, owner of Footnanny on TV talking about how she started her line, you could feel he …